Sunday, April 24, 2011

Creative Story Ideas by One NYC PR Firm

With a fast paced world all around us, the media are always looking for new and creative ideas to run. This comes as a challenge to many PR firms that have to come up with new initiative ideas to pitch to the media and their clients.

Travel PR firm Abelow PR, wrote a blog entry on what they are doing to attract the press for their travel clients. For example, one idea that they had come up with for their client Asia Transpacific Journeys was "Amazing Animal Adventures" to help pitch their tours to Boreno, Australia and Indonesia.

Some of the names that they had come up with were "The Wild Jungles of Borneo," "In Search of the Komodo Dragon and journeys to the wildlife hotspots down under. These had great appeal to their audience and allowed Abelow PR pitching opportunities.

Read their original blog here: How Travel PR Firms Come Up With Creative Story Ideas or go to their website and find out more creative ideas!

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