With everything going green recently it would only make sense for there be a green initiative for the travel industry. While exploring Travel Public Relations firm's website, I came across a site and non-profit organization called Sustainable Travel International.
Founded in 2002, STI is an organization that is dedicated “dedicated to providing education and outreach services that help travelers, travel providers and destinations support environmental conservation and protect cultural heritage while promoting cross-cultural understanding and economic development.” 
They help to educate travelers, destinations and travel agencies on socio-cultural sustainability and environmental conservation. On their website they have a list of ways for people to support sustain travel practices. These are: advisory services, book sustainable and eco-friendly trips, buy local products, carbon off-sets, eco-certification, eco-directory , education and training, green travel market, member and travelers philanthropy.
For a complete list of services they provide and for a detail explanation about their services, go to Sustainable Travel International website. Enjoy!
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