Friday, February 4, 2011

So Why Travel Public Relations?



Ever since making the decision to study abroad in Florence, Italy spring semester of my sophomore year, I knew that traveling was something that I wanted to incorporate into my future career. Upon searching different ways for me to include traveling into my career I came up with a few choices. I could teach English abroad, I could pack up and live in a different country for a few years or I could go into the travel public relations industry. The opportunities are endless with working within travel public relations. The idea of working with destinations across the world and even having the potential to travel to those places is very attractive.

After goggling different public relations firms I found two that I wanted to talk about in today’s blog. Those two public relations firms are: Abelow PR and Nancy J. Friedman Public Relations.

Abelow PR is located in Connecticut and they specialize in a variety of public relations topics. Lorraine Abelow started this firm in 1993 and with her staff has since made this firm an award-winning public relations firm. It is a small firm but they produce big results. They range from the traditional pr to travel pr. They have been mentioned in Forbes, Traveler, The Today Show, The Discovery Channel and much more. Some of their clients include, CC Africa, Tetley, Mount Snow and Hilton. If you go to their website, they have campaigned results for recent campaigns that they have produced. Their website also includes a blog. This blog isn't all about them. They write about different aspects of the pr world and what clients should look for when they are searching for a new pr agency.

Nancy J. Friedman Public Relations is located in New York City. It was founded by Nancy J Freidman in 1987 and has become one of the most respected agencies. They specialize in everything from media relations to crisis management. Their clients include destinations, restaurants, spas and hotels in and outside the United States. Recently, they won 12 awards at the Adrian Awards. These awards are to recognized excellence in travel marketing, advertising, pr and web marketing. If you look around at their website they have a whole page dedicated to the case studies that have been done on their clients.

Both of these firms are ones that I strive to work for one day. Not only does this field of encompass all the aspects of public relations that drew me into this career in the first place, but it also includes my passion for traveling. I one day know that I will end up in this career and hopefully this blog will start me in the right track.

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